Product Growth Leader.
Author. Mentor.
Scaled Products to 200M+ Users Worldwide | 50+ Product Launches | 15 Years in Tech
Vik has built and scaled global products in tech across industries like gaming, creators, consumer, and AI at Meta, Zynga, Amazon, EA, and MachineZone. He has led multiple growth teams and worked on dozens of products grossing billions of dollars in revenue. Author of the Amazon #1 Best Seller Achievement Unlocked about Winning Strategies for Product Managers in Tech and Gaming and has mentored hundreds of product managers, from early stage professionals to senior executives.
About
My Book
Let’s Connect
My Substack
What I Bring to Product Leadership
Three qualities that shape how I approach leading product organizations, supporting teams, and driving outcomes with cross-functional partners.
Customer Obsession
at Scale
15 years of scaling products to
hundreds of millions
of users teaches you one thing:
Every great product decision starts with the customer.
Building systems that keep teams close to users. From early-stage prototyping and soft launches in new markets to structured user research programs, creating feedback loops that make customer insight a continuous input, not a one-time exercise.
Blending qualitative depth with quantitative rigor. User interviews and behavioral research reveal the why. Funnel analytics, retention curves, and real-time engagement data reveal the what. Both together drive better product decisions faster.
Staying close to the product. Relentless dogfooding. Constant competitive awareness. That hands-on sharpness is what separates leaders who sense problems early from those who react late.
Building from scratch. Taking products from concept through early prototyping, soft launch, and global rollout, making the hard calls on when to invest and when to cut early.
Scaling at the top. Leading growth and monetization on products with hundreds of millions of users, driving revenue while protecting the long-term health of the experience.
Full-funnel vision. Acquisition, engagement, retention, monetization. Operating across the entire product lifecycle means spotting where short-term pressure creates long-term risk, and pushing back before the damage is done.
Full-Stack Product
Experience
Building products end-to-end
From a single-page prototype
To products generating billions in revenue
Across both 0-to-1 and growth stages
People-First Approach
and influence
15 years of scaling products to
hundreds of millions
of users teaches you one thing:
Every great product decision starts with the customer.
Aligning vertically with leadership. Connecting team work to company strategy and executive priorities, ensuring product decisions tie to business outcomes, not just sprint goals.
Building horizontally across functions. Strong partnerships with engineering, design, data science, marketing, and operations. Products at scale require deep trust across every function, and that trust starts early.
Growing the product organization. Developing product managers at every level, building team culture through leadership events and offsites, and keeping energy and momentum high across the function.
Making an Impact
Presented at X, Y, Z in ABC countries
Active partner to product organizations like Sidebar, Judge at multiple game jams and a guest on tech podcasts.
Product Mentorship
Mentor to product managers across all career stages at early-stage startups to FAANG companies.
What I Write About
Vik shares insights on product management, career growth, AI and emerging technology, and leadership through platforms like LinkedIn and Substack. From practical frameworks to industry analysis, his writing draws on years of building products and leading teams, reaching a growing online community of thousands of professionals.
Product Leadership
Decision-making and frameworks
Communication and influence
Career growth for PMs
What’s the number one habit that made me a better PM?
Drumroll… 🥁
It's listening.
It sounds obvious. We all
listen every day. But after
15 years in... see more
What is a Product Manager?
13 years ago, I thought I had it figured out.
I was working on a product, in the banking industry, as a manager. Hence, I assumed that
made me a Product
Manager. And... see more
When I talk to new PMs, the question I always hear is: “What should I actually do in my first month?” I tell them this: your first 45 days will make or break you.
Those first 45 days set the tone for everything that comes
after. They are not about
chasing quick... see more
Over the past few months, I'm seeing an energy shift. AI is no longer a curiosity, it’s becoming a behavior.
It’s like the early days of the web. Everyone is scrambling to make the best niche feature. No one remembers Excite, Lycos
or Ask Jeeves ... see more
Product growth leader with 15+ years building and scaling global products across gaming, AI, creators, and consumer tech.
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